The advanced field of architecture and design is endowed in the commencement of dialogues with other disciplines, probing tools and initiating processes. In light of this, the undertaking of communication is understood as non-linear, looping between parts and revisiting stages of design while altering its mode of translation. In terms of architectural and design communication one used to rely on singular mediums and traditional methods of communication, for instance, books, magazines, conferences, exhibitions, etc. However, now there is an extensive network of social platforms that instantly connects you via social media, blogs, and other publishing platforms. More than ever, clear, well-designed and well-targeted communications are essential to the success of organizations of all sizes and genres. It’s a case of the digital world imitating the real one. Communication is the distribution of information through images as it traverses the idea that a visual message accompanying text has a substantial power to infuse, educate, or persuade a person or audience to make an impact.
With an extensive amount of content being generated and distributed at all times one needs to find a way to emerge from the crowd and captivate the target audience. People no longer have the time — or the attention spans, to do anything other than scan digital text. The only legitimate way is by conveying the message through visuals; absorbing images is something that humans have time for. The flow of communication and the importance of the design media (how often it is shared), allow us to read which platforms are most active. It includes written and digital documentation of design — the domain encompassing thorough research and collaboration of the latest construction techniques, building materials, specialized services, the coverage of architectural seminars, conferences, features, forms, the analysis of building structures and a lot more. To a great extent, communication affects the way the infrastructure of a society develops, because architecture and design are less about buildings and more about the approach one has towards life. It can be referred to as a means of executing and making one’s work publicly spectacle to generate more work.
Communication is a significant aspect for an Architect/Designer which is the path onwards and upwards. The information that flows between an organization and the public, is imperative to be consumed by its target audience. For a layman a building might be very functional and aesthetic which he gathers through his non-verbal and visual communication, but a thorough understanding of the design will not only help them form an opinion but also increase the demand for a sustainable design in the future. An architect should have the ability to communicate through his design in a language that the common man understands.
Blogs, graphics, images, gifs, have flooded the advertising field because of the effectiveness of visual communication. When one adopts and commits to visual communication the stakes are propelled of fulfilling the brand identity and its outreach. The digital revolution has given people avid exposure to smart devices and transfigured the way they convey, hence augmenting visual communication as the most powerful medium of transferring volumes of information to masses of people. Faster, more efficient and easily absorbed, communication in design is rapidly evolving with a sharp shift towards the visuals.